At Beauty Dust Co. we want you to own beautiful, functional hair products that are feminine, luxurious and affordable.


The story began when husband and wife team Nicki & John Kelly drew on their experience within the hair industry – as the original co-founders of a multiple award winning blow dry bar. After creating one of the most innovative and successful retail concepts they both drew on their previous product and retail expertise to create their own range of hair products, Beauty Dust Co. was born.

Beauty Dust Co. has partnered with Australia’s premium department stores David Jones, Myer across Australia, Smith & Caughey’s in Auckland’s CBD, premium pharmacies across New Zealand and

Hello Beauties, #LETSDOTHIS

Founder - Nicki Kelly
Nicki Kelly moves at a swift pace, she has a background in fashion and beauty and reacting to trends is her area of expertise. Nicki also has a marketing background and has created multiple successful brands, one of which was a sleepwear brand that was launched into Victoria’s Secret. More recently Nicki was one of the original co-founders of Auckland’s multiple award winning blow dry bar which was successfully sold in 2016.