About Us.

We produce premium, clean and natural haircare that is good for you and our beautiful planet. The movement for clean ingredients is growing - we are proud to be pioneering this. Check out our list of excluded ingredients here.

We believe that it is our responsibility to look after the environment as well as our health and well-being so have a sourcing policy to continually increase the use of naturally derived, CLEAN ingredients with premium actives.

CLEAN to us means that every ingredient used is safe, non-toxic, non-allergenic and non-GMO.

We are also FREE FROM sulphates, parabens, phthalates,  palm oil, microbeads and petrochemicals and will always be cruelty free.

Together, we can hold hands and make a difference

x Nicole Kelly

Founder & CEO